Customer Acquisition Cost Calculator

Understand and optimize your true cost of acquiring customers

Understanding CAC

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all marketing and sales expenses.

Simple Example:

Marketing Costs ($10,000) + Sales Costs ($10,000) = Total Cost ($20,000)

New Customers: 20

CAC = $20,000 รท 20 = $1,000 per customer

Calculate Your CAC

Marketing Expenses

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$
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Sales Expenses

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New Customers